MDR COFFEE CASE STUDY

Digital Branding That Builds Recognition and Trust
We help brands stand out in crowded markets with cohesive digital identities — from logo to tone of voice — that connect with the right audience and drive long-term loyalty.

🧾 Client Profile

Local Coffee Chain – Mdr Coffee House (Surabaya, Indonesia)
Mdr Coffee House is a cozy café brand with 4 locations around Surabaya, known for its signature robusta blend and traditional-modern interior concept. While popular offline, their digital presence was outdated and inconsistent across platforms.

🛠️ Client Challenges

  • Their logo, menus, and social media visuals lacked consistency and modern appeal.
  • Customers had trouble recognizing the brand online due to mixed design styles and poor-quality content.
  • Social media engagement was low, and few customers knew about seasonal promotions.
  • No brand guidelines or visual identity to unify messaging across platforms.

💡 Zavair Tech’s Solutions

End-to-End Digital Rebranding & Identity System

  1. Logo & Visual Identity Refresh
    Redesigned the logo to reflect both tradition and minimalism. Developed a full visual identity system including color palette, fonts, and iconography.
  2. Social Media Content System
    Created post templates, brand voice guidelines, and a monthly content plan to maintain visual consistency across Instagram, TikTok, and Google Business.
  3. Menu & Promotional Design
    Revamped menu layout (print and digital) and designed promotional posters that aligned with the new visual brand.
  4. Photography & Asset Kit
    Conducted a brand photoshoot covering ambience, drinks, and customer experience. Provided a content kit for ongoing marketing use.
  5. Mini Brand Book
    Delivered a compact digital brand guideline to be used by staff, partners, and future marketing hires.

✅ Results & Impact

  • Instagram engagement rate increased by 3.5× within 6 weeks post-launch.
  • Customers began tagging the brand organically, and foot traffic rose by +25% during promo campaigns.
  • New branding received praise from regulars and improved perception among Gen Z visitors.
  • Staff now have clear reference material to maintain brand consistency in all channels.
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